The world’s most successful brands apply experimentation across their businesses.
We held an event on 10th October in London and we recorded the experience in full for those who couldn't make it. Whether you’re a marketer, data analyst, or business leader, you can apply the principles of experimentation to build competitive advantage. Here's the agenda:
First, Stephen Pavlovich, CEO of Conversion and world renowned experimentation leader looks at the strategic role of experimentation, how to develop your culture to fully embrace and support it, and tells some inspiring stories of UX, product and offer tests that changed the game for their brands.
Next, we look through a creative lens with Carlotta Costanzo, Head of Creative Performance for disruptive digital agency TRGT. Carlotta will talk about ways to focus your hypotheses, testing methodologies, building diversity and velocity and how to unlock scale, bringing it to life with multiple examples.
Kevin Davis, Chief Data Scientist for more2, follows on with a data and customer led view on experimentation. How do we build the case for increasing investment in experimentation based on robust methodologies and measurement?
Our guests found the session inspiring and through-provoking.
Complete the form to have immediate access to all three sessions...
Watch on demand:
Some of our client experience
About us
We are three of the 10 evidence-driven agencies in the Sideshow Group. Collectively, we are a global team of 800 expert practitioners spanning the full digital customer experience. If you work with one of us, you have access to all of us!
Conversion
Conversion is one of the worlds leading experimentation agencies, working globally for top brands including Google, The Guardian and Trainline. We believe that experimentation can create better user experiences, better products – better companies.
We love testing. It’s fundamental to the work we do – and to our growth as an agency. That means we’ll work with you to test everything from your messaging to your pricing, your user experience to your marketing.
TRGT drive remarkable results across paid search, paid social, shopping, programmatic and affiliates.
We produce data-driven creative for paid social channels, leveraging our expertise as official creative partners for Meta and TikTok.
We deliver the benefits of an agency to in-house teams - from cross-agency insights, tech solutions and strategic guidance, to agency-level platform support.
more2
more2 are a group of over 100 customer scientists helping consumer brands and retailers create more loyal customers and more profitable companies.
We're a vertically integrated full service agency offering customer strategy, data and insights, integrated media including ATL and OOH, creative, paid search and paid social, SEO, CRM and more.
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